Since Procter & Gamble’s announcement several months ago that it was looking to cut its portfolio of brands possibly by as much as 50%, speculators have tried to figure out which household names would be let go first. Duracell was the first big sell-off a couple of weeks ago. Now comes word that the world’s largest consumer product company is looking to shed its Wella Hair Care business. P&G is reportedly working with Goldman Sachs to explore the sale, which is estimated to be worth around $7 billion.
 
Further, P&G is said to be in the process of exploring all options for the brand, which has both a professional and trade business, and so could result in just a partial sale. No final decision had been yet been made.